Mobile Services
Trinity Mobile is a specialist supplier of mobile phoned
based barcoded mobile
coupons and mobile
tickets. Trinity also provides bulk
messaging, mobile
services, mobile
marketing, multimedia messages, top
mobile phone deal and mobile
membership and loyalty
schemes.
A barcode
embedded within a text message can be used as a mobile
ticket, mobile coupon, mobile loyalty card or mobile
membership card. The embedded barcode within the text
message is displayed on the phones’ screen and is scanned
directly off the screen by a specialised barcode scanner
(Trinity’s FoneScan™ units). This mobile
scanning software reads the mobile barcode, decodes
the code and goes through an online (or offline as circumstances
require) redemption process. Every barcode is unique so
that each one can be tracked and redeemed individually
enabling the consumer to redeem their ticket or coupon
where and when required. Full reporting is available enabling
the promoter or campaign manager to see where, when, who
and how coupons or tickets were applied for and redeemed
resulting in live campaign management facilities. The
campaigns are all managed through Trinity Mobile’s Easy
Suite™ desktop solutions. Easy Suite™ enables users to
set up, manage and measure all aspects of their mobile
campaigns.
Mobile tickets can be purchased via online web or WAP
payments pages using credit or debit cards and Paypal
or via reverse bill/premium rate processes. Trinity Mobile
supplies all of the software and hardware required to
run a full mobile ticketing campaign.
Mobile Coupons can be delivered to consumers through
a “push” or “pull” campaign. In a “push” campaign a brand
or promoter will push out coupons to a pre-existing database
of mobile phone numbers (i.e. consumers who have already
signed up or opted in to a campaign). In a “Pull” campaign
a consumer will text in to a shortcode number in order
to receive a mobile coupon having seen or heard a piece
of promotional material on the radio, TV, in a paper or
on a poster. Again Trinity provides all of the software
and hardware required to run coupon campaigns.
Trinity Mobile uses premium connections to the UK mobile
phone networks to deliver a high quality service for sending
and redeeming tickets and coupons to subscribers. Typically
95% of messages are delivered within the first 5 minutes
of broadcasting; 99.5% within the first hour. The company
can use efficient mobile
technologies such as SMS, enhanced SMS including Nokia
Picture messaging and EMS, WAP, and MMS technologies to
deliver its barcode ticket or coupon technologies. This
allows barcoded tickets or coupons to be sent to the largest
range of handsets. Typically statistics show the reach
using these technologies is 97.5% of handsets; our most
recent ticketing campaign showed barcoded tickets were
sent to 99.5% of handsets. All barcoded tickets include
a PIN embedded in the text section of the ticket to accommodate
those handsets, typically PDAs, that do not support either
of the enhanced SMS formats thus reaching 100% of handsets.
Trinity Mobile has used its expertise to deliver mobile
applications solutions that are acknowledged by companies
who have used solutions from multiple providers to be
the most reliable, have the highest scanning rates, are
easy to use, and are the most user-friendly.
www.trinitymobile.co.uk
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